Presidential City
Where Downtown Ends
& The Suburbs Begin.
& The Suburbs Begin.
Presidential City’s location had turned from a thriving
neighborhood marking where downtown ends and the suburbs begins
into an ignored area for potential residents.
Clients:
Post Brothers
Challenges
Rebrand a historic apartment complex with a new identity to attract a
younger demographic and create the ideal living center between the
suburbs and Center City Philadelphia.
Web & Digital
With a memorable personality ready to break the conventions of
Philadelphia’s real estate scene, we began a round-the-clock takeover
to create Web videos and TV commercials ranging from bathtub diatribes
to champagne-drenched penthouse parties set to appear on Comedy
Central, FX, and other major cable networks.
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