Creative Soldier is a fast-growing digital creative agency in Brooklyn.
Creative Soldier is a fast-growing digital creative agency in Brooklyn.
By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.
By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.
With a memorable personality ready to break the conventions of Philadelphia’s real estate scene, we began a round-the-clock takeover to create Web videos and TV commercials ranging from bathtub diatribes to champagne-drenched penthouse parties set to appear on Comedy Central, FX, and other major cable networks.
By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.
This effort succeeded in not only positioning Resident President as a person of interest, but also showcasing apartments and amenities in a never-before-seen fashion that immediately attracted our young professional target demo.
Our guerilla-style marketing approach included infiltrating the Philadelphia presidential primaries, on-the-go street interviews, and a nationally-televised handshake with Democratic nominee Bernie Sanders. Additionally, Creative Soldier produced elegant brochures and accompanying printed marketing collateral unveiling the luxury homes awaiting tenants-to-be.
By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.
Our in-house team of photographers and renderers captured the essence of Presidential City’s grand ambition, displayed throughout interactive website features and bringing home the campaign tagline,” When you’re here, you’re just more important.”
By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.
© 2018 Creative Soldier. All rights reserved.
© 2018 Creative Soldier.
All rights reserved.
© 2018 Creative Soldier. All rights reserved.
© 2018 Creative Soldier. All rights reserved.