presidential city

Presidential City’s location had turned from a thriving neighborhood marking where downtown ends and the suburbs begins into an ignored area for potential residents. In spite of that decline, we overhauled the brand entirely and launched an awareness campaign that succeeded in leasing out the units at a record-setting rate, even outpacing the renovation dates.

design a brand

By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.

Initial Identity
Concepts

web & mobile

design a brand

With a memorable personality ready to break the conventions of Philadelphia’s real estate scene, we began a round-the-clock takeover to create Web videos and TV commercials ranging from bathtub diatribes to champagne-drenched penthouse parties set to appear on Comedy Central, FX, and other major cable networks.

By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.

This effort succeeded in not only positioning Resident President as a person of interest, but also showcasing apartments and amenities in a never-before-seen fashion that immediately attracted our young professional target demo.

Experimental & Traditional

design a brand

Our guerilla-style marketing approach included infiltrating the Philadelphia presidential primaries, on-the-go street interviews, and a nationally-televised handshake with Democratic nominee Bernie Sanders. Additionally, Creative Soldier produced elegant brochures and accompanying printed marketing collateral unveiling the luxury homes awaiting tenants-to-be.

By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.

renderings

design a brand

Our in-house team of photographers and renderers captured the essence of Presidential City’s grand ambition, displayed throughout interactive website features and bringing home the campaign tagline,” When you’re here, you’re just more important.”

By using a combination of ambassador-based advertising, social media, as well as web & tv spots, we brought real estate marketing into an unconventional realm attractive to the millennial renter pool. At the helm was the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into the modern forum.